The Internet has opened the world to seniors who might be limited in their ability to move around and get things done. Being alone is the number one complaint among stay-at-home seniors and depression can set in unless some level of socialization is available.
Seniors who use the Internet to socialize and expand their horizons all agree that those who don’t use the ‘net are at a serious disadvantage. The Internet offers a world of information such as seminars, webinars, chat rooms, blogs to express your opinion and so much more.
It’s a shame if seniors don’t or won’t take advantage of this relatively new way of socialization. Socializing with others, either on the ‘net or in person can open a whole new world to seniors who might otherwise be alone for long periods of time.
The science of socialization reports evidence that those seniors in the United States who lead an active social life will experience a slower decline in memory. Online socializing with others can promote feelings of well-being and satisfaction that never happens with those seniors who don’t know how to use a computer or the Internet.
Social media sites help seniors keep in touch with family and friends. The ability to Skype or use such apps as Facetime brings them even closer and helps them feel more connected and involved.
Internet jobs and business building are available to seniors who want to utilize their lifetime skills after retirement. It’s a great and sure way to supplement an income that might not be enough to make ends meet.
Technology has changed our lives mostly for the better. Seniors are a group that can benefit greatly from the opportunities offered with computers and the Internet. The skills they learn offer a sense of purpose and hope for the future as well as helping financially to meet daily needs and desires.
It’s imperative that seniors know what is available through the Internet. Learning Internet marketing can open a global scale of commerce and socialization that was never possible before.
And the socialization aspect of learning how to navigate the Internet is a fun and important way to keep in touch with others, learn new cultures and keep the mind active and alert.
Help exists on the Internet to help seniors learn the skills they need to engage in social media and to build an online business that will help supplement their retirement income and boost their confidence and mental acuity.
If you’re a senior, you’ll find friends and networking partners as well as customers are ready in many different countries waiting for someone to help them in a niche of your choosing.
Your online presence is one of the most important ways to market your business to the world. It honestly doesn’t matter whether you have a strictly online business or a bricks and mortar business; using social media is a great way to get the word out about your business and to establish your identity online.
Ensure that Your Brand Matches Throughout
While each social media network has its own personally, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don’t change it too much because you want your audience to recognize you and interact with you.
Keep Your Profile Updated and Complete
Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.
Be Consistent with Your Posts
One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. You want to do it more than once a day on social media such as LinkedIn or Twitter. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.
Become an Expert on One or Two Platforms
You can’t be every place and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You’ll do yourself a huge favor. If you can afford to outsource to every social network, it will be fine, but if it’s just you, take it easy and become an expert of one or two.
Develop Content Specific for Each Platform
You don’t want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.
Engage with Others
Don’t forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.
Share Other People’s Updates
When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it’s another form of content that can help establish expertise.
Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.
Social media is an excellent way to build your online presence along with your website and blog. Use the social media to promote what you put on your website, as well as to stimulate sales of your products and services.
Facebook is truly a boon to savvy online marketers. Using Facebook for marketing your business is honestly a no-brainer. You can do so much on Facebook, mostly free, that you just cannot pass it up as a great marketing opportunity for your business.
Set Up a Business Page
In order to set up a business page on Facebook, you first need a personal page. But once you do have that, you can set up your business page. The business page enables you to promote your business actively while a personal page is not supposed to be used for that. It’s free to set up.
Set Up a Community
A Facebook community is very useful in terms of being able to discuss things with your customers, or potential future customers. You can easily set up a community in the same way you set up the business page – just choose “community.” A community has more communication ability between your likes and followers than a business page.
Set Up a Private Group
A private group is a great way to run a small mastermind group without having to invest in the technology to have one of your own hosted on your website. You can make them private and even secret. If you have a secret group, you’ll have to actively recruit people to join; you can even charge people money to join.
Promote a Post
On your business pages you’ll have the capability to post things and you’ll get a button that offers you to “promote” the post. You can bid a certain amount and choose your audience too. The capability to narrow down who you want to see your promoted post is genius and will enable you to truly target your audience with posts you want them to see.
Run a PPC Advertisement
Even without a business page you can create advertisements via your personal page on Facebook. It’s wonderful because you can narrow down your target audience in ways that you may not have realized that you could. You can target with age, sex, location, groups and affiliations. It doesn’t get much more niched down than that.
Join Groups and Communities
A great way to market your business on Facebook is to join other groups that consist of your target audience. Then, simply help others without an agenda. Do not market yourself or break any rules of the page owners. Instead, just be helpful, and share when requested to do so. Let your reputation speak for you.
Comment on Pages, Groups and Communities
When it comes to marketing on Facebook, a good use of your time is to make smart, intelligent and useful comments on posts that the owner of the page or group post, as well as being helpful to others who post.
Share and Like
If you want people to share what you are doing, be sure to share and like what they are doing. When it comes to online marketing, people like helping others when they are helped too. It’s a very generous community when it comes down to it. You’ll find competitors sharing each other’s work most of the time, instead of bashing each other. Although that does happen, it’s not likely.
Using Facebook to market your business is an excellent way to market online. You can do so many things including contests, share images, videos, blog posts, memes and more. Don’t be shy; get started using Facebook to market your business today. But, be warned, you need to follow Facebook’s terms of service in order to continue.