Affiliate Marketing: A Shortcut to Profits?

Affiliate Marketing: A Shortcut to Profits?

Of all the ways for both newbies and seasoned marketers to make money online, affiliate marketing is probably the most often used. It gives the marketer the opportunity to focus his or her energies just on the marketing aspect of the sales funnel.

After all, the hardest part of starting a business online is to develop a great product with sizzling sales copy – elements already taken care of when you’re promoting affiliate products. With these two milestones taken care of, your energy can be focused on driving traffic to the affiliate sales site.

Think of it this way: someone writes a great product that teaches specialty dog training – but then doesn’t know how to reach his or her audience. On the other hand, you know that there is a huge market for specialty dog training, and you know how to generate traffic to a site, but you have no personal knowledge of the dog training niche.

Enter affiliate marketing. You do what you do best – market and drive traffic. In this way, you become a traffic driving expert rather than an infopreneur that sells a dog training course.

At the same time, it helps the owner of the dog training product because they would rather write and teach dog training tips than have to find ways to research hot keywords or write articles.

Affiliate marketing is a perfect opportunity to help immerse you into the world of Internet marketing. While there are many dozens of ways to make money online, affiliate marketing definitely offers the most flexibility and variety for the serious online entrepreneur.

Here are 3 ways to slash your affiliate marketing research efforts to the bare minimum so that you can get on to the fun of promoting and marketing:

Head over to the ClickBank Marketplace and choose any category you might be interested in promoting. This will bring back the top ten most popular products in that category. You might check the second page, too, if you don’t find something that interests you on page one.

Don’t be put off by the fact that a product seems too popular where you fear saturation. Affiliate marketing is all about sleuthing out the potential customer – and maybe you have an “eye” for that market that others don’t.

Another place to “read” your market is to go to the niche forum, say in the Forex market. Listen to the members there. What are the recurrent questions and problems that a certain product can serve? You make sure you become a helpful contributor and then note which affiliate products can best serve those people.

Head to your favorite bookstore and notice the most popular magazines. If advertisers are spending money on ads, enough to support at least one magazine, then you know there’s a market for an affiliate product in that same niche.

These are just some of the simpler ways to get in the head of your market. If you enjoy digging into the minds of potential customers to find what wants, needs or desires they have…then affiliate marketing may be just what you want to make money from home!

Building Your Affiliate Marketing Program

Building Your Affiliate Marketing Program

Building Your Affiliate Marketing Program

Affiliate marketing isn’t a fast results type of program. A well-planned affiliate marketing program built today can pay off in spades tomorrow. But, remember – it’s a long-term plan, not a short-term overnight success type of situation. So, get started on the right foot so that you can do it right.

Set Up Your Website Right
You don’t want to have a terrible website with ineffective sales pages if you want affiliates to take an interest in your offerings. Ensure that your about us, privacy policy, return and shipping policy (if dealing with physical products) and contact information are clear for all to see.

Don’t Link Away from Your Site
When it comes to promoting a product, the page should promote that product and nothing else. You don’t want to lead people away from your website when they’re coming there to learn about a specific product or service. Take away anything that links them away. Your affiliates will appreciate it.

Clear Contact Information
If someone has a question that they need answered, you want clear contact information so that they can contact you easily. You can also use a service that provides a chat with people to help them make purchasing decisions. Whatever you decide, make it easy for people to ask questions and get answers.

Product Pages That Convert
It’s imperative that you have a clear call to action, great images, good descriptions and benefits of the product on the page. If your product pages don’t convert, then affiliates won’t want to touch the product.

Converting Marketing Collateral
Affiliates need copy, images, text and more to promote your products and services. They’re not going to create it for you. If you want them to send out emails to their list, create an email that they can edit and make their own. Do the same with all the marketing materials you offer them to ensure that they promote your offerings.

A Fair Commission
Affiliates are like sales people who get paid only when they make a sale. If you want them to do a lot to make that sale, then they’ll need a fair percentage of sales to make it worth their time. If you don’t offer at least 50 percent, you are unlikely to attract high-level affiliate marketers to your program.

Offer Incentives to Affiliates
In addition to a fair commission, you can also offer prizes to top sellers so that they work harder to promote your offerings. People like competition and if you give it to them and let them win prizes such as additional money or a physical prize, they’ll want to win.

A Fabulous Product
Of course, if you want to attract affiliates, you need a product that is everything you say it is and more. You want your affiliates to be excited to promote the product because it does what the sales page says it will do.

Having affiliates to promote your products and services is like having a legion of fans screaming your name. They’ll blog about you, promote you, and be excited about it – because if you are offering a great product or service, they know that it makes them look good. After all, their job is to promote things to their audience that solves their problems. Your product could be the answer.

Five Books to Read about Affiliate Marketing

Affiliate marketing involves either creating your own product and providing a commission to people (affiliates) to sell it for you, or finding products and selling them as an affiliate for someone else. You can do both at the same time and they are both fabulous ways to add to your income stream.

Here are five great books you’ll want to read if you are involved in affiliate marketing.

1. Affiliate Marketing Smart Affiliate Tactics for Creating an Online Business With Passive Income Forever (online marketing, niche marketing, blogging, work from home, passive income) by Brian Graves.

This book provides a proven strategy for creating an affiliate marketing business. You’ll learn how to find affiliate products to promote, and how to use keywords, make massive sales and more.

Link: http://amzn.to/1jlElQR

2. How to Make Money Online as an Affiliate Marketer Even Without a Website: Basics for Beginners (Marketing Matters Book 40), by Joan Mullally and Evelyn Trimborn

If you want to find a way to replace your current salary, affiliate marketing is a great way to do it. You can start part time with nothing more than a computer and a few pieces of inexpensive software. Learn about it with this book, and get started tomorrow making a passive income with affiliate marketing.

Link: http://amzn.to/1jlEUu0

3. Clickbank Affiliate Marketing: How to Make Money Online as a Clickbank Affiliate Marketer, by BJ Min

If you want to earn money in a passive way, Clickbank offers a lot of products in every niche that you can promote to your audience. You don’t even need a website to promote the products on Clickbank because the sellers offer landing pages and sales pages. You can run ads on social media and Google using your affiliate links to make sales.

Link: http://amzn.to/1jlFPL4

4. Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, by Shawn Collins

If you have your own products, this book will help teach you how to find affiliates, educate them to make sales for you, and keep them by paying them fairly and quickly. You can truly have a whole army behind you helping you sell the solutions you create for your audience.

Link: http://amzn.to/1O1oRhS

5. Affiliate Marketing: How to Make Money and Creating an Income, by A. Anderson

If you’re interested in creating an affiliate marketing empire, this book should help you get started. You can determine whether this is the right path for you or not, and get good tips on what to do to get started making money as an affiliate marketer.

Link: http://amzn.to/1FAcZQO

Affiliate marketing is a great way to start earning income on a part-time and even full-time basis. You just need to know how to get started. These books will help you get started – whether you want to contract with affiliate marketers yourself or whether you want to sell other people’s things as an affiliate.

Different Ways to Find Affiliates

Different Ways to Find Affiliates

Finding affiliates is the next thing you need to do after you create an affiliate program. You aren’t going to get affiliates without telling people about your affiliate program. There are numerous ways that you can do that, but here are a few ways that you might try to find affiliates for your products and services.

Link to Your Affiliate Program Right on the Product Website
Don’t hide your affiliate program. Even if you want only buyers to be part of it, use it as another sales page. Link to the affiliate program and then require a purchase to be able to earn commissions.

Host a Google Hangout to Recruit Affiliates
Google Hangouts are awesome to promote products, but they can also be used to promote your affiliate program. You can attract people who want to earn money within your niche to the hangout, and offer attendees an extra incentive to join and make their first sale.

Create Awesome Products
Nothing can beat an awesome product. It’s true – if you create products that people love and talk about, you’ll naturally attract super affiliates as long as you have a good program. The product can speak for itself on many levels.

Deliver Excellent Customer Service
Another added incentive to get people to join your affiliate program is your customer service program. Affiliates don’t want to have to worry about returns and problems associated with promoting your product. Be sure that you have implemented an effective customer service program.

Develop Effective Sales Collateral
Don’t make an affiliate work too hard, or they won’t want to be part of your program. Offer graphics, text content, images, samples and more for your affiliates to use. Offer to have a webinar for super affiliates or any affiliate who sells more than a certain number of items. The more you can help your affiliates, the more sales they’ll make.

Give Bonuses/Gifts after Their First Sale
If you really want to attract serious affiliates, offer them a bonus for their first sale and then progressively better bonuses for their 10th, 50th and 100th sales and so forth. These bonuses or gifts will not only attract more affiliates, but it will also make the ones you have work harder to earn the benefits.

Run a Make Money PPC Campaign
You can also use pay-per-click campaigns to attract affiliates. Make the ads directed at people who want to earn a living from home as an affiliate, and also run them directed at experienced affiliates.

Go To and Participate in Live Affiliate Events
There are several affiliate events each year that you can attend when you run your own affiliate program. Find them, volunteer to help, offer to host a course, or speak, and get involved so that you will be seen as an authority.

Offer Lucrative Commission Rates
Good affiliates aren’t going to waste their time with poor products or low commission rates. Keep in mind that you can afford to give higher commissions when you are promoting digital products. Even if you only make 10 percent yourself, that’s still a lot of money for no extra work.

Offer Buyers the Opportunity
A really great way to get affiliates is to offer the opportunity to promote and refer your products to the people who have purchased the product. They’re the ones who will know the most about the product since they are really using it. They likely know people who will want to buy it, too.

If you want to have a successful affiliate program, these tips will help you accomplish that. Every aspect of your affiliate program, from the product to the execution of the program, matters when it comes to attracting affiliates to your program.